Fronteer as a brand is described as a lifestyle lived outdoors. Their mission is to be a catalyst for discovery by motivating others to seek the journey and be fulfilled by it. Their purpose is to create product for those who seek to be inspired by the beauty of the everyday world. They strive towards a mindfulness that says 'in all that you encounter, inspiration can be found.' From the smallest crack in the ground to an Earth shattering volcanic eruption, there is beauty in the detail. For Fronteer, no detail goes unnoticed.